KeraStraight Pre-Treatment Cleanser is sulphate free and gently removes all waste and impurities present in the hair prior to the straightening & repairing treatment. This is a vital step preparing the hair in readiness to absorb the KeraStraight Treatment. Ironically, this is even more important when dealing with undamaged "virgin" hair.

Unlike hair that has been previously processed, the cuticle of virgin hair is not as well suited for full absorption. KeraStraight Pre-Treatment Cleanser should be gently shampooed into the hair twice prior to application of the KeraStraight Treatment and in these cases the cleanser should be left on for 10 minutes. The hair is left softened, enabling ease of application.

The 500ml KeraStraight Pre-Treatment Cleanser is suitable for more than 20 applications.